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Google  An open platform for cellphones from the Open Handset Alliance (OHA). Based on Linux, Android includes a library of Java classes for building mobile applications.
Android and GPhone and Nokia Symbian: Increasing content, service and
advertising market opportunities from competition in mobile OS,
Google Android and Nokia Symbian: Increasing content, service and
advertising market opportunities from competition in mobile OS,
The smart phone is critical –. It represents the main growth sector
for the mobile handset manufacturer and promises an associated increase
in service revenues for the Mobile Network Operator (MNO).
With a new generation of improved smart phones, with fuller sized
screen and keyboard and an improved user interface, the smart phone is a
key element in providing greater user access to the  Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . If
Smart phones are essentially highly handheld computers with wireless
connectivity, then as with the PC, the  operating system (OS)
Software that controls the operation of a computer, directs the input and output of data, keeps track of files. Controls the processing of computer programs. is critical.
Will whoever captures this market be the Microsoft of the mobile?
This report considers the development of the open source mobile
 Operating systems can be categorized by technology, ownership, licensing, working state, usage. By many other characteristics. In practice, many of these groupings may overlap. (OS) from the not for profit organization Symbian
Foundation (formed originally by Nokia) and Android (formed by Google)
which are vying to be the open source smart phone mobile OS of choice
for a range of handset manufacturers and mobile network operators.
There is a race taking place between the handset manufacturer (led
by Nokia) and the content provider (led by Google) to become the leading
provider of open source mobile OS for the smart phone.
Nokia, the owner of the Symbian Foundation, has made the company
into a non for profit organization and has recruited a number of
companies to join as members and is converting various mobile OS into
one unified version based on open source standards.
In terms of worldwide licenses for mobile OS, it's Symbian which
has traditionally held up to half of the world market, largely thanks to
the dominance of Nokia in European markets. But over time Symbian has
lost market share to other OS mobile providers including Apple’s
 See Mac OS X. and RIM’s Blackberry OS.
Open source mobile OS services are being promoted by both Google
(through Android) and Nokia (through Symbian) as a lower cost
alternative to proprietary mobile OS standards and Microsoft’s
license-based  The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center. OS standard.
But the goal of the new mobile OS standards is to become the centre
of a sustainable mobile ecosystem, which includes handset, applications,
content and provide recurring revenues to the handset or content
company. In essence the control of the mobile OS is a key element in
controlling the mobile ecosystem.
These developments affect the key foundations beneath the mobile
telecoms industry, namely handsets and services. More opportunities will
arise given the commitment by major players to support this arena. The
digital commercial landscape is becoming more fractured with competitive
activity increasing, indicating a proliferation in opportunities for
players across the value chain. Can you afford to miss out on any such
opportunities? And just how can your company make the most of this
This report will show how rivals can compete given the current
composition of the mobile value chain, with pressure on margins
intensifying. Read this report and find out why and how a multitude of
companies are leveraging OS platforms to rapidly grow their market
Does the Android Tablet Have Capabilities for Cell Phones?
As of July 2011, tablets running the Android operating system have become a viable user alternative to the iPad, many coming in different forms or featuring more powerful hardware and software. However, one limitation that almost all Android tablets share with the iPad is that they cannot be used to make traditional telephone calls, even when a 3G or 4G cellular connection is included.
Why can't tablets make phone calls?
The simplest thing keeping Android tablets from making cellular telephone calls is a lack of hardware: to keep costs down, many...
presence and extending a wider variety of services and applications to a
Why you need to order this report today:
Advertisers/Marketers-Discover how competition in mobile OS will
influence the market by introducing new online and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion. platforms and how this can be used to drive brands and best utilize the
mobile space. Learn about market issues specifically related to Android,
Symbian and the iPhone as well as their competitors. Mobile
Operators-Learn what role there is for mobile operators in the expanding
market of high end handsets and smartphones and what strategies are best
employed in this area. Mobile handset vendors-Discover what mobile
subscribers will want from their handsets and what Android and Symbian
are working to bring the mobile market. Learn about opportunities in
this market and how these can be best utilized. Mobile content
providers-Discover what opportunities exist in the development of the
mobile web and content from the Android, Symbian, iPhone and other
Who needs to read this report? Directors, VP and Senior managers
in: Mobile/Cellular carriers and operators Mobile handset manufacturers
Mobile applications developers and engineers Mobile
advertisers/marketers Mobile web content players
If you work for any of the above companies then you really need to
get to grips with this concept before you get left behind. Act today and
order your copy of this innovative report.
You should read this report today. Contact me now to order your
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Table of Contents
Executive Summary E1. The importance of smartphones E2. Mobile
Ecosystem Transformation E3. Start of a true mobile OS race? E4.
Standards and positioning in the mobile ecosystem E7. The Key Take Aways
from this report
1. The Competitive Landscape for the rival open source mobile
Operating Systems (OS) 1.1 Introduction 1.1.1 Commercial open source OS
enter the mass market 1.1.2 Overcoming market maturity and saturation
1.2 The traditional closed Mobile Operating System (OS) model 1.3
Disputed definitions of openness in mobile OS 1.4 Erosion in the
validity and sustainability of license fee-centric models 1.5 Defensive
strategies by MNOs, handset manufacturers and rival Linux-based OS 1.6
Switch of focus from “devices”. To “software and
content”. 1.7 The traditional value chain (Content provider, network
operator &. Handset provider) 1.8 Transformation along the mobile
value chain 1.9 Challenges facing the mobile operator &. Handset
provider 1.10 The challenge of stimulating data growth 1.11 The
Smartphone Stimulus: the iPhone as a growth driver for mobile data 1.12
Lifting restrictions on software for devices 1.13 Access enabler to
content and search 1.14 The new types of business model 1.15 Key Point
2 The Key Drivers for new Mobile open source Operating Systems OS)
2.1 Introduction 2.2 The competitive environment for the mobile open
source OS 2.3 The continued growth of smartphones and 3G or HSPA (High Speed Packet Access) A family of high-speed 3G digital data services provided by cellular carriers worldwide that use the GSM technology. HSPA service works with HSPA cellphones as well as laptops and portable devices with HSPA modems. networks 2.4 The growth of flat rate data plans 2.5 The emergence of
improved User Interfaces (UI) 2.6 The personalization of the mobile
experience (use of the applications store) 2.7 The migration from the
handset sales model to the service model 2.8 LiMo Foundation The LiMo Foundation is an alliance consisting of Motorola, NEC, NTT DoCoMo, Panasonic Mobile Communications, Samsung Electronics. Vodafone to bring the Linux operating system to mobile phones. References
Comparison between mobile OS market positioning in terms of cost 2.10
Key Point Summary
3 The development of the open source mobile operating system OS)
3.1 Introduction 3.2 The introduction of the Android operating system by
Google 3.2.1 Extending search and apps over mobility 3.2.2 Encouraging
See also Omnipresence.
their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc. via open source 3.2.3 Android post-launch 3.2.4 Further
Incentives for Google from Android 3.2.5 The growth of the Open Handset
Alliance An organization founded in 2007 by Google, T-Mobile, QUALCOMM, Motorola and others that sponsors and promotes the Android open mobile phone platform. Based on Linux, Android was developed to compete with all cellphone platforms including Windows Mobile and Apple’s iPhone by offering an 3.2.6 The next steps for the deployment of the Android mobile
OS 184.108.40.206 Releasing the G1 220.127.116.11 Launching Android Market 3.3 The
introduction of the Symbian mobile OS by Nokia (and the Symbian
Foundation) 3.3.1 Early synergies 3.3.2 The change in the Symbian
business model to an open source model 3.3.3 The next steps for the
development of the Symbian mobile OS 3.4 Key Point Summary
4 Toward the deployment of a new Mobile Ecosystem 4.1 Introduction
4.2 The prerequisites for successful deployment of an ecosystem 4.3 The
development of an application developer base 4.4 The growth of a free or
advertising based mobile model 4.6 The attractions of open source to the
mobile handset company 4.7 The attractions of an open source OS to the
Mobile Network Operator (MNO) 4.8 The attractions of an open source OS
to the mobile subscriber 4.9 Key Point Summary
5 The Android mobile open source operating system (OS) –. The key
attributes 5.1 Introduction 5.2 The importance of Android for Google 5.3
Android as an enabler for mobile search, LBS (Location-Based Services) See mobile positioning. and user defined Any format, layout, structure or language that's developed by the user. content
5.4 Challenges for Android 5.5 Competitive threats 5.6 Opportunities for
development 5.7 The forecast impact &. Adoption levels for Android
5.7.1 Potential Strengths &. Weaknesses 18.104.22.168 Potential Strengths
22.214.171.124 Potential Weaknesses 5.8 Key Point Summary
6 The Symbian mobile open source operating system (OS) –. The key
attributes 6.1 Introduction 6.2 The importance of Symbian for Nokia 6.3
The Symbian Foundation 6.4 Challenges to the Symbian mobile OS 6.4.1
Competitive threats 6.4.2 Opportunities for development 6.5 The forecast
impact &. Adoption levels for the Symbian mobile OS 6.5.1 Perceived
strengths &. Weaknesses 126.96.36.199 Perceived Strengths 188.8.131.52 Perceived
Weaknesses 6.5.2 Forecast open source OS growth versus overall OS growth
6.6 Key Point Summary
7 The impact of open source mobile operating systems on the mobile
landscape 7.1 Introduction 7.2 Potential barriers to the adoption of
Android &. Symbian mobile OS standards 7.3 The potential competitive
response from rival mobile operating systems 7.3.1 Microsoft Windows See Windows.
(operating system) Microsoft Windows –. Microsoft’s proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence “Windoze”, “Microsloth Windows”) on the machines available then. Mobile OS 7.3.2 Apple mobile OSX 7.3.3 Blackberry OS (RIM) 7.4 Reactions
to the mobile open source operating system from the components of the
mobile ecosystem 7.4.1 The mobile operator 7.4.2 The handset provider
7.4.3 The content provider 7.5 The mobile subscriber adoption of Android
and Symbian to date 7.5.1 Subscriber preferences for mobile open source
services 7.6 Key Point Summary
8. Conclusions to the Mobile OS Race: The Android and Symbian
factors in an emerging ecosystem 8.1 Introduction 8.2 Key factors in the
Mobile OS race 8.3 The migration to free usage services 8.4 The future
response from Microsoft 8.5 The future response from Apple 8.6 The
creation of a new mobile ecosystem 8.7 The main factors affecting the
future mobile OS growth 8.8 Winners &. Losers from the mobile OS race
8.8.1 2010- Make or Break 8.8.2 Crucial MNO support 8.9 Key Point
List of charts, tables and figures in order of appearance
Chart 1: EstimatedMobile OS market shares as of the end of 2008
Figure 1. The Mobile Network Operator (MNO)’s position in the value
chain Figure 2. Components of the traditional mobile sector value chain
Figure 3. Changes in components of the mobile value chain Chart 2. RIM
revenue breakdown, Q3 2008 Figure 4. Components of the new mobile sector
value chain Table 1. Mobile Applications Store Launches since 2007 Chart
3. Selected MNO data growth statistics –. Year on year (excluding SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.
(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. )
Table 3. Forecast new handset &. Smart phone sales from 2008 to 2013
Chart 4. Forecast new handset &. Smart phone sales from 2008 to 2013
Chart 5. A mobile OS market share forecast –. From 2008 to 2013 Table 4.
Forecast mobile OS market share predictions from 2008 to 2013 (in
percentages) Table 6. The LiMo Foundation membership Figure 5. The LiMo
Foundation OS Platform Scope Figure 6. The relative market positioning
of the main mobile OS types Chart 6. Estimated smart phone market share
as of the end of December 2008 Chart 7. Estimated smart phone mobile OS
market share as of the end of 2008 Table 7. Estimated relative changes
in smart phone mobile OS year on year (for 2008) Table 8. Google’s
development guidelines for Mobile handsets Table 9. Google handset
mobile experience (adapted by Visiongain) Table 10. The members of the
Open Handset Alliance Table 11. The HTC HTC HTML (Hyper Text Markup Language) Component
HTC High Tech Computer Corp (Taiwan, China)
HTC Hennepin Technical College (Minnesota)
HTC High-Throughput Computing Magic Android handset
specification, initial information Figure 7. The current mobile
ecosystem development cycle Table 13. T-Mobile UK smart phone data
traffic uplifts Figure 8. The Android mobile OS Architecture schematic
Chart 8. The forecast subscribers for Linux &. Android open source
mobile OS from 2008 to 2013 Chart 9. Forecast subscribers for the
Symbian open source mobile OS from 2008 to 2013 Chart 10. Apple iPhone
sales from launch (from mid 2007 to the end of 2008) Table 14. Services
provided by the handset “operator”. Chart 11. Mobile web
browsing statistics for smart phones, February 2009 Table 15. Mobile OS
market share by mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable usage (February 2009)
List of organistaions mentioned in this report
Acer Adobe Aplix Corporation Apple Ascender The part of lowercase b, d, f, h, k, l. T, that extends above the body of the letters. See typeface.
(text) ascender Asus AT&T Audience
in full British Broadcasting Corp.
Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. Blyk Broadcom China Mobile China Telecom eBay Ericsson Esmertec
Fujitsu Garmin Google HTC Huawei Technologies Intel Interbrand KDDI LG
Marvell Semiconductor McAfee Microsoft Motorola NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it'd the lion’s share of the PC market until the late 1990s (see PC 98).
NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Nokia Noser
Engineering NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan’s NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. Nuance Communications Nuance Communications is a computer software technology company. Their current worldwide headquarters is in Burlington, Massachusetts in the United States. Nuance provides speech and imaging solutions and is mainly known for its speech recognition and speech synthesis software that NVIDIA O2 UK Opera Orange
PacketVideo Palm Panasonic PayPal Qualcomm RIM Samsung SFR SFR Swiss Franc (national currency)
SFR Société Française du Radiotéléphone (French cellular provider)
SFR Single Family Residence
SFR Single Family Residence (real estate) Siemens
SingTel SiRF Skype SkyPop Sonivox Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Sprint-Nextel
STMicroelectronics Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA) is an American vendor of computers, computer components, computer software. Information-technology services, founded on 24 February 1982. Symbian Foundation Synaptics TAT –
The Astonishing a·ston·ish
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise. Tube Techfaith Telecom Italia Mobile TIM (Telecom Italia Mobile) is Telecom Italia’s mobile phone brand. Runs a GSM, EDGE, UMTS and HSDPA network in Italy and a GSM network with EDGE in Brazil. In Europe, TIM is part of the FreeMove alliance. TIM Peru was sold to América Móvil and rebranded Claro. Telefonica Texas
Instruments See TI.
(company) Texas Instruments –. (TI) A US electronics company.
A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. T-Mobile UIQ UIQ User Interface IQ (smartphones) Vodafone Group Yahoo
To order this report: Google Android and Nokia Symbian: Increasing
content, service and advertising market opportunities from competition
in mobile OS, 2009-2014
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