Reportlinker – Examine the Google Android and Nokia Symbian: Increasing Content, Service and Advertising Market Opportunities from Competition in Mobile OS, 2009-2014.

[3] New York, state, United States
New York, Middle Atlantic state of the United States. it's bordered by Vermont, Massachusetts, Connecticut. The Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of  —. announces that a new market research

report is available in its catalogue.

Google [3] An open platform for cellphones from the Open Handset Alliance (OHA). Based on Linux, Android includes a library of Java classes for building mobile applications.
Android and GPhone  and Nokia Symbian: Increasing content, service and

advertising market opportunities from competition in mobile OS,


Google Android and Nokia Symbian: Increasing content, service and

advertising market opportunities from competition in mobile OS,


The smart phone is critical –. It represents the main growth sector

for the mobile handset manufacturer and promises an associated increase

in service revenues for the Mobile Network Operator (MNO).

With a new generation of improved smart phones, with fuller sized

screen and keyboard and an improved user interface, the smart phone is a

key element in providing greater user access to the [3] Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . If

Smart phones are essentially highly handheld computers with wireless

connectivity, then as with the PC, the [3] operating system (OS)
Software that controls the operation of a computer, directs the input and output of data, keeps track of files. Controls the processing of computer programs.  is critical.

Will whoever captures this market be the Microsoft of the mobile?

This report considers the development of the open source mobile

[3] Operating systems can be categorized by technology, ownership, licensing, working state, usage. By many other characteristics. In practice, many of these groupings may overlap.  (OS) from the not for profit organization Symbian

Foundation (formed originally by Nokia) and Android (formed by Google)

which are vying to be the open source smart phone mobile OS of choice

for a range of handset manufacturers and mobile network operators.

There is a race taking place between the handset manufacturer (led

by Nokia) and the content provider (led by Google) to become the leading

provider of open source mobile OS for the smart phone.

Nokia, the owner of the Symbian Foundation, has made the company

into a non for profit organization and has recruited a number of

companies to join as members and is converting various mobile OS into

one unified version based on open source standards.

In terms of worldwide licenses for mobile OS, it's Symbian which

has traditionally held up to half of the world market, largely thanks to

the dominance of Nokia in European markets. But over time Symbian has

lost market share to other OS mobile providers including Apple’s

[3] See Mac OS X.  and RIM’s Blackberry OS.

Open source mobile OS services are being promoted by both Google

(through Android) and Nokia (through Symbian) as a lower cost

alternative to proprietary mobile OS standards and Microsoft’s

license-based [3] The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  OS standard.

But the goal of the new mobile OS standards is to become the centre

of a sustainable mobile ecosystem, which includes handset, applications,

content and provide recurring revenues to the handset or content

company. In essence the control of the mobile OS is a key element in

controlling the mobile ecosystem.

These developments affect the key foundations beneath the mobile

telecoms industry, namely handsets and services. More opportunities will

arise given the commitment by major players to support this arena. The

digital commercial landscape is becoming more fractured with competitive

activity increasing, indicating a proliferation in opportunities for

players across the value chain. Can you afford to miss out on any such

opportunities? And just how can your company make the most of this


This report will show how rivals can compete given the current

composition of the mobile value chain, with pressure on margins

intensifying. Read this report and find out why and how a multitude of

companies are leveraging OS platforms to rapidly grow their market

Does The Android Tablet Have Capabilities For Cell Phones?

PD10 FreeLander

Does the Android Tablet Have Capabilities for Cell Phones?

As of July 2011, tablets running the Android operating system have become a viable user alternative to the iPad, many coming in different forms or featuring more powerful hardware and software. However, one limitation that almost all Android tablets share with the iPad is that they cannot be used to make traditional telephone calls, even when a 3G or 4G cellular connection is included.

Why can't tablets make phone calls?

The simplest thing keeping Android tablets from making cellular telephone calls is a lack of hardware: to keep costs down, many...

presence and extending a wider variety of services and applications to a

wider audience.

Why you need to order this report today:

Advertisers/Marketers-Discover how competition in mobile OS will

influence the market by introducing new online and offline advertising Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion.  platforms and how this can be used to drive brands and best utilize the

mobile space. Learn about market issues specifically related to Android,

Symbian and the iPhone as well as their competitors. Mobile

Operators-Learn what role there is for mobile operators in the expanding

market of high end handsets and smartphones and what strategies are best

employed in this area. Mobile handset vendors-Discover what mobile

subscribers will want from their handsets and what Android and Symbian

are working to bring the mobile market. Learn about opportunities in

this market and how these can be best utilized. Mobile content

providers-Discover what opportunities exist in the development of the

mobile web and content from the Android, Symbian, iPhone and other


Who needs to read this report? Directors, VP and Senior managers

in: Mobile/Cellular carriers and operators Mobile handset manufacturers

Mobile applications developers and engineers Mobile

advertisers/marketers Mobile web content players

If you work for any of the above companies then you really need to

get to grips with this concept before you get left behind. Act today and

order your copy of this innovative report.

You should read this report today. Contact me now to order your



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Table of Contents

Executive Summary E1. The importance of smartphones E2. Mobile

Ecosystem Transformation E3. Start of a true mobile OS race? E4.

Standards and positioning in the mobile ecosystem E7. The Key Take Aways

from this report

1. The Competitive Landscape for the rival open source mobile

Operating Systems (OS) 1.1 Introduction 1.1.1 Commercial open source OS

enter the mass market 1.1.2 Overcoming market maturity and saturation

1.2 The traditional closed Mobile Operating System (OS) model 1.3

Disputed definitions of openness in mobile OS 1.4 Erosion in the

validity and sustainability of license fee-centric models 1.5 Defensive

strategies by MNOs, handset manufacturers and rival Linux-based OS 1.6

Switch of focus from “devices”. To “software and

content”. 1.7 The traditional value chain (Content provider, network

operator &. Handset provider) 1.8 Transformation along the mobile

value chain 1.9 Challenges facing the mobile operator &. Handset

provider 1.10 The challenge of stimulating data growth 1.11 The

Smartphone Stimulus: the iPhone as a growth driver for mobile data 1.12

Lifting restrictions on software for devices 1.13 Access enabler to

content and search 1.14 The new types of business model 1.15 Key Point


2 The Key Drivers for new Mobile open source Operating Systems OS)

2.1 Introduction 2.2 The competitive environment for the mobile open

source OS 2.3 The continued growth of smartphones and 3G or HSPA (High Speed Packet Access) A family of high-speed 3G digital data services provided by cellular carriers worldwide that use the GSM technology. HSPA service works with HSPA cellphones as well as laptops and portable devices with HSPA modems.  networks 2.4 The growth of flat rate data plans 2.5 The emergence of

improved User Interfaces (UI) 2.6 The personalization of the mobile

experience (use of the applications store) 2.7 The migration from the

handset sales model to the service model 2.8 LiMo Foundation The LiMo Foundation is an alliance consisting of Motorola, NEC, NTT DoCoMo, Panasonic Mobile Communications, Samsung Electronics. Vodafone to bring the Linux operating system to mobile phones. References


Comparison between mobile OS market positioning in terms of cost 2.10

Key Point Summary

3 The development of the open source mobile operating system OS)

3.1 Introduction 3.2 The introduction of the Android operating system by

Google 3.2.1 Extending search and apps over mobility 3.2.2 Encouraging

ubiquity Ubiquity
See also Omnipresence.

their signs seen as “verses of the wayside throughout America.” [Am. Commerce and Folklore: Misc.  via open source 3.2.3 Android post-launch 3.2.4 Further

Incentives for Google from Android 3.2.5 The growth of the Open Handset

Alliance An organization founded in 2007 by Google, T-Mobile, QUALCOMM, Motorola and others that sponsors and promotes the Android open mobile phone platform. Based on Linux, Android was developed to compete with all cellphone platforms including Windows Mobile and Apple’s iPhone by offering an  3.2.6 The next steps for the deployment of the Android mobile

OS Releasing the G1 Launching Android Market 3.3 The

introduction of the Symbian mobile OS by Nokia (and the Symbian

Foundation) 3.3.1 Early synergies 3.3.2 The change in the Symbian

business model to an open source model 3.3.3 The next steps for the

development of the Symbian mobile OS 3.4 Key Point Summary

4 Toward the deployment of a new Mobile Ecosystem 4.1 Introduction

4.2 The prerequisites for successful deployment of an ecosystem 4.3 The

development of an application developer base 4.4 The growth of a free or

advertising based mobile model 4.6 The attractions of open source to the

mobile handset company 4.7 The attractions of an open source OS to the

Mobile Network Operator (MNO) 4.8 The attractions of an open source OS

to the mobile subscriber 4.9 Key Point Summary

5 The Android mobile open source operating system (OS) –. The key

attributes 5.1 Introduction 5.2 The importance of Android for Google 5.3

Android as an enabler for mobile search, LBS (Location-Based Services) See mobile positioning.  and user defined Any format, layout, structure or language that's developed by the user.  content

5.4 Challenges for Android 5.5 Competitive threats 5.6 Opportunities for

development 5.7 The forecast impact &. Adoption levels for Android

5.7.1 Potential Strengths &. Weaknesses Potential Strengths Potential Weaknesses 5.8 Key Point Summary

6 The Symbian mobile open source operating system (OS) –. The key

attributes 6.1 Introduction 6.2 The importance of Symbian for Nokia 6.3

The Symbian Foundation 6.4 Challenges to the Symbian mobile OS 6.4.1

Competitive threats 6.4.2 Opportunities for development 6.5 The forecast

impact &. Adoption levels for the Symbian mobile OS 6.5.1 Perceived

strengths &. Weaknesses Perceived Strengths Perceived

Weaknesses 6.5.2 Forecast open source OS growth versus overall OS growth

6.6 Key Point Summary

7 The impact of open source mobile operating systems on the mobile

landscape 7.1 Introduction 7.2 Potential barriers to the adoption of

Android &. Symbian mobile OS standards 7.3 The potential competitive

response from rival mobile operating systems 7.3.1 Microsoft Windows See Windows.

(operating system) Microsoft Windows –. Microsoft’s proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence “Windoze”, “Microsloth Windows”) on the machines available then.  Mobile OS 7.3.2 Apple mobile OSX 7.3.3 Blackberry OS (RIM) 7.4 Reactions

to the mobile open source operating system from the components of the

mobile ecosystem 7.4.1 The mobile operator 7.4.2 The handset provider

7.4.3 The content provider 7.5 The mobile subscriber adoption of Android

and Symbian to date 7.5.1 Subscriber preferences for mobile open source

services 7.6 Key Point Summary

8. Conclusions to the Mobile OS Race: The Android and Symbian

factors in an emerging ecosystem 8.1 Introduction 8.2 Key factors in the

Mobile OS race 8.3 The migration to free usage services 8.4 The future

response from Microsoft 8.5 The future response from Apple 8.6 The

creation of a new mobile ecosystem 8.7 The main factors affecting the

future mobile OS growth 8.8 Winners &. Losers from the mobile OS race

8.8.1 2010- Make or Break 8.8.2 Crucial MNO support 8.9 Key Point


List of charts, tables and figures in order of appearance

Chart 1: EstimatedMobile OS market shares as of the end of 2008

Figure 1. The Mobile Network Operator (MNO)’s position in the value

chain Figure 2. Components of the traditional mobile sector value chain

Figure 3. Changes in components of the mobile value chain Chart 2. RIM

revenue breakdown, Q3 2008 Figure 4. Components of the new mobile sector

value chain Table 1. Mobile Applications Store Launches since 2007 Chart

3. Selected MNO data growth statistics –. Year on year (excluding SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.
(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. )

Table 3. Forecast new handset &. Smart phone sales from 2008 to 2013

Chart 4. Forecast new handset &. Smart phone sales from 2008 to 2013

Chart 5. A mobile OS market share forecast –. From 2008 to 2013 Table 4.

Forecast mobile OS market share predictions from 2008 to 2013 (in

percentages) Table 6. The LiMo Foundation membership Figure 5. The LiMo

Foundation OS Platform Scope Figure 6. The relative market positioning

of the main mobile OS types Chart 6. Estimated smart phone market share

as of the end of December 2008 Chart 7. Estimated smart phone mobile OS

market share as of the end of 2008 Table 7. Estimated relative changes

in smart phone mobile OS year on year (for 2008) Table 8. Google’s

development guidelines for Mobile handsets Table 9. Google handset

mobile experience (adapted by Visiongain) Table 10. The members of the

Open Handset Alliance Table 11. The HTC HTC HTML (Hyper Text Markup Language) Component
HTC High Tech Computer Corp (Taiwan, China)
HTC Hennepin Technical College (Minnesota)
HTC High-Throughput Computing  Magic Android handset

specification, initial information Figure 7. The current mobile

ecosystem development cycle Table 13. T-Mobile UK smart phone data

traffic uplifts Figure 8. The Android mobile OS Architecture schematic

Chart 8. The forecast subscribers for Linux &. Android open source

mobile OS from 2008 to 2013 Chart 9. Forecast subscribers for the

Symbian open source mobile OS from 2008 to 2013 Chart 10. Apple iPhone

sales from launch (from mid 2007 to the end of 2008) Table 14. Services

provided by the handset “operator”. Chart 11. Mobile web

browsing statistics for smart phones, February 2009 Table 15. Mobile OS

market share by mobile browser A mobile browser (earlier referred to as a microbrowser or minibrowser) is a web browser designed for use on a mobile device such as a mobile phone or PDA. Mobile browsers are optimised so as to display Web content most effectively for small screens on portable  usage (February 2009)

List of organistaions mentioned in this report

Acer Adobe Aplix Corporation Apple Ascender The part of lowercase b, d, f, h, k, l. T, that extends above the body of the letters. See typeface.

(text) ascender  Asus AT&T Audience

 in full British Broadcasting Corp.
Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.  Blyk Broadcom China Mobile China Telecom eBay Ericsson Esmertec

Fujitsu Garmin Google HTC Huawei Technologies Intel Interbrand KDDI LG

Marvell Semiconductor McAfee Microsoft Motorola NEC (NEC Corporation, Tokyo,, An electronics conglomerate known in the U.S. for its monitors. In Japan, it'd the lion’s share of the PC market until the late 1990s (see PC 98).
NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.  Nokia Noser

Engineering NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan’s NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services.  Nuance Communications Nuance Communications is a computer software technology company. Their current worldwide headquarters is in Burlington, Massachusetts in the United States. Nuance provides speech and imaging solutions and is mainly known for its speech recognition and speech synthesis software that  NVIDIA O2 UK Opera Orange

PacketVideo Palm Panasonic PayPal Qualcomm RIM Samsung SFR SFR Swiss Franc (national currency)
SFR Société Française du Radiotéléphone (French cellular provider)
SFR Single Family Residence
SFR Single Family Residence (real estate)  Siemens

SingTel SiRF Skype SkyPop Sonivox Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.  Sprint-Nextel

STMicroelectronics Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software. Information-technology services, founded on 24 February 1982.  Symbian Foundation Synaptics TAT –

The Astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.  Tube Techfaith Telecom Italia Mobile TIM (Telecom Italia Mobile) is Telecom Italia’s mobile phone brand. Runs a GSM, EDGE, UMTS and HSDPA network in Italy and a GSM network with EDGE in Brazil. In Europe, TIM is part of the FreeMove alliance. TIM Peru was sold to América Móvil and rebranded Claro.  Telefonica Texas

Instruments See TI.

(company) Texas Instruments –. (TI) A US electronics company.
A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.  T-Mobile UIQ UIQ User Interface IQ (smartphones)  Vodafone Group Yahoo

To order this report: Google Android and Nokia Symbian: Increasing

content, service and advertising market opportunities from competition

in mobile OS, 2009-2014

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